Musing Mondays #15: We Don’t Actually Hate Ads—We Hate Repetition

It hit me the other day: we don’t hate all ads. We hate bad ads. The ones that feel like we’re being stalked online by a toothpaste company. The ones that blare the same ten-second jingle like it’s trying to hypnotize us. But like… have you ever watched a good commercial and thought, “Wait… I kinda liked that”?

Because storytelling? Fire. Music? Catchy. Visuals? Crisp. Sometimes an ad hits all the marks and low-key makes us emotional. But the second we see it for the third time in an hour—rage. Why? Because repetition breaks enchantment. What once felt like art starts to feel like an invasion.

So maybe our real problem isn’t ads at all. Maybe it’s the system that forgets we’re human. That assumes spamming equals persuading. That doesn’t understand that attention is a conversation, not a hostage situation.

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